We are the Gardeners of the Earth, not just its exploiters and consumers.
La Reserva is an expression of our desire to find a balance between human needs and the needs of the planet. The Earth is our home, and we have a responsibility to take care of her. We, the people, can work on the problems of climate change together, regardless of our political/religious beliefs or race. In fact this is the greatest opportunity of all time to transcend our differences for the good of ALL life. The climate catastrophe is what will unite us all as ONE. We shall heal our Earth and in so doing peace shall come in its wake.
We want to be not just carbon neutral, but carbon negative.
Throughout the world, people are engaging with their communities to reduce the impact of global warming. Forests are natural carbon sinks and, left intact and allowed to grow, are a means of absorbing and storing vast amounts of CO2.
We believe in the continuity of the land.
La Reserva recognizes the importance of traditional land ownership in a rural culture, where farms pass from one generation to the next. Our forestry incentive program allows farms to remain in the hands of local families and out of the hands of real estate developers.
Strong local examples change attitudes.
La Reserva clearly demonstrates that modest but persistent efforts to restore native, tropical forest in pasturelands have a positive effect on our neighbors, many of whom are following our example by planting trees or changing land use in the direction of conservation.
The Earth will reward us for selfless efforts.
We know that, giving back to the Earth in an effort to heal her, we will be rewarded with clean air, abundant fresh water, medicinal plants, food, and jobs. We know that the potential benefits for humankind are enormous.
We believe in the essential goodness of all peoples.
The La Reserva project is an expression of our profound optimism and faith that all humans are gifted with the inherent desire to do right and to express compassion. This is why we do not take a confrontational stance against large polluters but ask, instead, for their cooperation in working toward the common good.